Y'know how Marvel beat the Zombies idea into oblivion not so long ago? Remember that? And y'know how you are now doing the same with the "Dark" theme across various Marvel titles (e.g. Dark X-Men, Dark Avengers, Dark Edwin Jarvis, et al.) just to flood the market with new books?
Well, I didn't buy that fanboy-fueled crap then, and I'm not buying it now.